Advantages of Using Wi-Fi Proximity Beacon Marketing in Your Company
You can send personalized mobile messages through apps two customers who are in a specific geofence regardless of them being online or offline with beacon marketing. Here are some of the advantages of Wi-Fi proximity Beacon marketing.
The use of proximity marketing using beacons increases the chances of your mobile appl being a success in the market. When push notifications are sent to customers, they are highly likely to log into the app for more information thus the notifications make them interact more with the app. The sales of the organization increase because they push notifications to increase the rate of customers interacting with the app.
Wi-Fi proximity marketing enhances geo-targeting. Push notifications are received by people who enter and leave a geofenced location. Customers who are in the same geofence receive different messages when you use segments and channels. Wi-Fi tracking and GPS does not provide data about a location that is as detailed as the beacons.
There is a competitive advantage that Wi-Fi proximity marketing provides your company. Wi-Fi proximity marketing enables you to interact with your customers more for you to gain their loyalty. Beacons provide you with enough crucial information about customers such as name, city, email, demographics and more. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. Regulate the number of push notifications you send on your mobile app so that you are potential customers do not get irritated.
Beacon proximity marketing will provide your organization with real-time conversations to help you make real-time decisions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. If the marketing proximity campaigns are not providing you with the results that you expect you can make decisions to modify or change your marketing strategies immediately. You will get more conversions during peak seasons because customers are more likely to buy therefore it is the best time to use Wi-Fi proximity campaigns. When you are having a corporate event use Wi-Fi proximity marketing so that you get real-time conversions and make real-time decisions.
An organization that uses Wi-Fi proximity marketing is most likely to retain its mobile app. Regular marketing campaigns in Wi-Fi proximity marketing increase the chances of getting the loyalty of a customer the brand. You need to know the open rate and engagement rate of your push notifications by customers hands you need an analytics app to generate reports of this information. The push notifications can be improved to appeal to the interest of more customers when you get open rate and engagement rate reports of your push notifications. When more customers use their application the organization will have to retain it.